Website solutions range from simple informational sites to robust e-commerce storefronts, allowing you to effectively leverage the Internet for marketing and sales. An intranet for your employees (especially sales representatives) and/or an extranet to service your customers and communicate with business partners provide additional opportunities to expand the return on your website investment.
Our web solutions are as simple or advanced as your business demands.
We won’t try to sell you more than you need,
but we'll make sure your site has everything
it needs to be successful.
For every project, big or small, we employ the appropriate methodology
to deliver results that exceed your expectations.
Informational Sites
Informational sites provide a presence on the Web for marketing, informational, and contact purposes.
This provides several benefits including:
- Competitive advantage compared to businesses that lack a good
web presence.
- Increased revenues since potential customers can find and learn
about your business more easily.
- Reduced dependence on printed marketing materials that
quickly become obsolete.
- Improved customer service by providing online tools
for your customers, 24 hours a day, 7 days a week.
We take care of everything for you:
Create a Professional Website Design |
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Our design will convey your company's image and be focused on your target audience.
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Write Copy |
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If you don't have the time or expertise to write suitable copy for your web site, we can do it for you. The process starts by gaining an understanding of your business and understanding who your competitors are, and ends with your review and acceptance of the final product. |
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Create Media |
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Any custom graphics, stock photography, or new photography, will be created, sourced, or taken as needed. If you would like to include video on your website, we accept several analog and digital formats and can perform all of the post-processing required to put it on your website. |
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Create the Individual Web Pages |
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We'll add the text, graphics, photos, and any other media to create each page, applying our design elements along the way. |
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Domain Name Registration |
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If you don't already have a domain name, we'll check the availability of any potential names and register the one you prefer. |
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Hosting |
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Once your site has been developed and tested, we'll host it on one of our reliable, high-performance servers. Our hosting plan is very inexpensive, and yet includes numerous features. more... |
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Search Engine Submission |
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Given the importance of being able to find your website using one of the popular search engines, we'll submit your new site to Google, Yahoo!, MSN, AOL, and many others, at no additional cost. |
E-Commerce Sites
E-Commerce sites offer the opportunity to sell your products online. As with well-known e-commerce sites such as Amazon, the purchasing process can be completely automated and streamlined so that sales tax and shipping costs are calculated and applied, and the customer's credit card is charged for the total.
NOTE: To process credit cards you will need a Merchant Account. If you don't already have one, we can provide recommendations on where to get one. In some cases, customers may feel more comfortable making payment using PayPal, which we also support.
Typical e-commerce features include:
A Product Catalog |
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A database holds all of the information about your products, allowing the site to search, sort, and display what a customer is looking for in virtually any way you wish. A secure administrative side of the site allows you to quickly and easily update the catalog via direct data entry, file upload/import, or integration with your in-house data systems. |
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A Shopping Cart |
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A shopping cart allows customers to select varying quantities
of different products before finalizing the order. |
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User Accounts |
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For a business with repeat customers, user accounts eliminate the need for the customer to enter all
of the required shipping and billing information each time they
place
an order, and provides a basis for identifying a customer and
providing value-added features (such as displaying the customer’s order history and allowing them to re-print receipts). |
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Credit Card Processing |
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Depending upon your sales volume, there are two methods of processing: manual and automated. With manual processing, when a customer on your website places an order with their credit card, the order is sent to you via email and the customers credit card information is stored securely on the hosting server. You log in with a user name and password to retrieve the credit card details, and then process the payment yourself by contacting your bank.
Automated processing uses a "Payment Gateway" through which the website charges the customer's credit card automatically in "real-time". |
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Sales Tax Calculation |
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Sales tax is calculated and added to the order for any states in which you have a physical presence.
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Shipping Calculation |
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There are numerous methods commonly used for calculating the shipping cost for an order: a percentage of the order, stepped rates, flat fee, real-time actual UPS cost, etc. No matter what your model is, we can accommodate it. |
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Secure Order Placement |
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Web site security is of utmost importance to an e-commerce website, and we employ industry-standard SSL encryption (signaled by the familiar lock icon in Internet Explorer) to protect order data during the order submission process. In addition, to minimize the possibility of unauthorized access to critical financial information such as credit card numbers, they are stored in an encrypted format. |
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Secure Order Fulfillment |
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The same secure administrative part of the site that's used for product catalog maintenance also provides secure access to orders for fulfillment purposes. |
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Supply Chain Integration |
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If you already have an established fulfillment process utilizing an existing technology infrastructure (such as an IBM AS/400), the website can seamlessly integrate with and leverage that system. |
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Cross-sell and Upsell |
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Both as a convenience to the customer and revenue enhancer for the seller, cross-sell and upsell features can be very advantageous add-ons for an e-commerce site. |
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Promotion Engine |
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A promotion engine allows site managers to create new sales promotions at any time without the need for new site programming. Promotions can take many forms. Free shipping for certain items or orders over a set dollar amount, discounts on certain items, special pricing for product bundles, and much, much more. These promotions can help you balance inventory levels, address competitive issues, move closeout items, etc. |
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Customer Relationship Management |
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For businesses that must provide customer service, there are numerous facets to providing that service such as the ability to lookup an account and see what the user has purchased, to target a direct mail and/or e-mail campaign to your user base and tracking resulting purchases, and so on. Integrated CRM is all about fitting these pieces together into a seamless system that allows you to maximize the potential of existing and new customers, provide improved service levels, and reduce operating costs. |
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Affiliate Marketing & Sales Support |
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One of the most powerful ways to expand your business’s reach is to leverage the customer base and marketing of other companies who have a presence on the Internet and a similar or complimentary target market. This is done through an affiliate marketing and sales program that pays the affiliate a percentage of the revenue they drive to your site. Not only can we build into your site the necessary tracking and reporting system needed to enable an affiliate program, we can provide guidance on how to structure such a program. |
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Capacity Planning |
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For businesses that anticipate placing heavy
reliance on their web site, we offer capacity planning services to
determine what load your site will need to be able to accommodate
now and in the future, and scaling your web hosting to match. |
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Architecture |
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Architecture refers to the compliment of servers,
firewalls, load balancers, and other hardware, as well
as the installed off-the-shelf software and network communications
that comprise a web site. It also refers to where data is stored
and how it is managed.
Simple content sites may only require a shared server
with a basic set of software installed. E-commerce or heavily loaded
sites sometimes require specialized architectures to accommodate dynamic
content, personalization, e-commerce features, capacity scaling,
and other capabilities. Such sites may require multiple, dedicated,
load-balanced servers with multiple tiers protected by firewalls. For all sites we build, the underlying requirements drive
the appropriate architecture. |
Intranets
An intranet is a web site like any other, but instead of focusing on clients or customers, it focuses on those within your organization such as office and manufacturing employees, as well as mobile users such as sales personnel.
An intranet can:
- Facilitate communication between employees
- Eliminate redundant and manual processes
- Reduce paperwork
- Increase productivity
- Reduce human errors
- Provide immediate updates and information
- Improve response times to problems and questions
- Provide a conduit for information stored on an internal backend system, such as an IBM AS/400
An intranet may include any of these components, or any other functionality needed by your business:
Secure Authenticated Access |
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By their very nature, intranets are not publicly accessible and require that each user be identified upon access so user-specific content may be shown. |
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Access to Sales Information |
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Providing your sales force with easy access to customer information, orders, internal product notices, the latest product photos and data sheets, etc., can be a tremendous asset. Customers are better served, and your sales people can maximize their productivity. |
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Staff Directory |
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A database-driven staff directory can easily be kept current through the use of an administrative interface. The directory can contain any of the usual pieces of information such as name, title, phone number, extension, location, photo, etc., as well as any custom fields you would like. |
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Corporate Document Repository |
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A document repository provides a central location where employees may access a company handbook, organizational chart, policies, procedures, etc. An administrative interface allows for easy maintenance. |
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Links |
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Websites of interest, both internal and external, can be listed under a links page.
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Employee News |
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The news of the office. Karen is having a baby girl, Marketing beat Sales in the last company baseball game, and everyone in IT will be getting a performance bonus.
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National and International News |
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General news, or specific news feeds, that may be of interest to your employees. |
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Newsletters |
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Similar to the Corporate Document Repository, but focused on company newsletters, employees can view old newsletters and see the most recent one. |
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Events Calendar |
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An electronic calendar that shows what's happening when. |
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Conference Room Booking |
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One of the annoyances in many organizations is the double booking of a conference room. This can be avoided using an intranet-based conference room calendar and scheduler. Everyone can see who has booked a room and when. An individual or group can book a room once, daily, weekly, or monthly.
Special requests can also be included along with the booking (e.g. coffee and bagels, or an overhead projector). The intranet e-mails the relevant parties in control of the refreshments or hardware.
Any number of conference rooms can be accommodated. |
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Document Warehousing |
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This system allows documents to be uploaded and sorted by multi-level categories or divisions. Documents can be located by browsing the category "tree" or using a keyword search facility. An administrative interface allows for managing the system. |
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Online Training systems |
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Third party training packages are copied onto the server and this component serves as a launching point for anyone who wishes to take the training. |
Extranets
While an intranet is a secure, authenticated, internally focused website, an extranet is the same concept, but focused externally on customers and/or business partners.
An extranet can:
- Cut costs
- Improve customer service
- Increase productivity by eliminating redundant and
manual processes
- Facilitate communication with customers and business
partners
- Reduce paperwork and human errors
- Provide immediate updates and information
- Improve response times to problems and questions
- Provide a conduit for information exchange with an internal
backend system, such as an IBM AS/400
Extranets are highly individualized for each business, but some common components include:
Secure Authenticated Access |
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By their very nature, extranets are not publicly accessible and require that each user be identified upon access so user-specific content may be provided. |
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Order Status |
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Allowing your customers to access the status of their own orders allows your salesforce to focus on what's important— generating sales. |
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Product Information |
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If your "customers" are retailers who sell your products, providing access to downloadable high-resolution product photography suitable for print media can be a great convenience for your customers and give you a competitive advantage. |
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Manufacturing Schedules |
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Providing an easy way for your manufacturing facilities to submit production and shipment schedules allows you to improve inventory planning and associated marketing and sales activities. |
Hosting
After designing and developing a new website, it needs to be deployed onto robust servers with redundant high-speed connections to the Internet. Our hosting provides the following features:
- 1 GB of Disk Storage
- 10 GB of Data Transfer per Month
- WebTrends Statistics Reporting
- Access to Raw Log Files
- Access to Your Site Using www.domain.com & domain.com
- Up to 50 POP3 / IMAP4 / SMTP Email Accounts Using "user@yourdomain.com"
- WebMail Support
- Microsoft Windows Server 2003
- Macromedia ColdFusion MX 7 Support
- MySQL 4.0 Database Support
- Secure Server Access (SSL)
- Many Other Features Too Numerous to Mention—contact us for more information
If your site requires a more robust platform due to technical requirements or anticipated site traffic — which we will advise you of as part of the initial design of your site — we will recommend the appropriate hosting solution.
Portfolio
Here's a small sampling of our website work:
Bridge Settlement Corp. |
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Industry: |
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Structured Settlements Brokers |
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Site type: |
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Informational |
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Expanding/collapsing menus, present value calculator, quotation form |
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This company is a structured settlements broker, and the website offers information about their services as well as educational material about structured settlements. |
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click the image to visit the site |
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Saunders Mfg. Co., Inc. |
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Manufacturing |
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E-Commerce |
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This site has all of the typical e-commerce components including a shopping cart, secure credit card transaction processing, and a secure content management system that allows the client to update and manage the product catalog. In addition, the website has customer accounts, real-time UPS shipping cost lookup, a promotion engine that allows the client to create new promotions on-the-fly at any time, and much, much more. The site even interacts with the client's in-house IBM AS/400 to leverage an existing order fulfillment process. |
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| Saunders manufactures PDA cases, form holders, clipboards, and glue. |
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| click the image to visit the site |
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National Lift Equipment |
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Industry: |
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Used Construction Equipment Broker |
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Site type: |
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Informational and Sales |
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Secure content management system for frequent product updates, automatic product photo resizing, home page featured equipment selection, automated broadcast email newsletter system, and more. A new mobile-optimized version of the site was also launched in 2007. |
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National Lift Equipment is the leading broker of used construction equipment, and provides value-added services such as pre-sale inspection and post-sale delivery. |
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click the image to visit the site |
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Nikomed USA Inc. |
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Medical Supply Manufacturing |
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Informational |
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The Nikomed site features some interesting animation, as well as an internal UPS order tracking system. |
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| Nikomed designs and manufactures disposable cardiology and surgical products. |
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| click the image to visit the site |
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